Originally launched across the Blackburn with Darwen, Blackpool and Lancashire Safeguarding Children Boards, the programme – ICON: Babies Cry, You Can Cope! – provides key messages and resources to let parents and carers know that infant crying is normal and there are methods which can be taken in order to cope.  Our ICON Key messages are focussed around 4 aspects and can be seen in the graphic on the right, with supporting resources including leaflets, posters and video clips.  These can be shared with parents and carers at any contact had with midwives, health visitors, GPs, social workers, and other professionals working with families.

Abusive Head Trauma (AHT) – also known as ‘Shaken Baby Syndrome’ – causes catastrophic brain injuries, which can lead to death, or significant long term health and learning disabilities.  AHT is not restricted to specific socio-economic groups – it can occur in any environment, when a parent or carer is on the edge due to infant crying.


We have a number of animated clips covering key ICON messages including Infant Crying, Comforting Methods and Parent Relaxation.

Useful Tip: Each animation opens in a new window and can be expanded to fill the screen by clicking the ‘fullscreen’ icon located in the bottom-right corner of each clip.

Included below are a number of leaflets available for parents, carers and professionals to download.

Professionals are advised to print copies wherever possible in order to share with families during contact sessions.  Posters can also be used together as part of a display in public areas to raise awareness of the ICON message.

Key Messages Powerpoint

This PowerPoint summarises the ICON campaign allowing the key messages to be cascaded to professionals via staff briefings, training sessions and supervision.


Key Messages PP updated Sept 22




Opportunity Timeline

The timeline resource has been created to highlight to practitioners the opportunities at which contact with parents/carers can be used to share the ICON messages.

ICON Opportunity Timeline [Apr 2019]